Harley-Davidson Immerses Dealers in Urban Setting - Event Marketer

Harley-Davidson Immerses Dealers in Urban Setting

DB_Harley_2014_ETA
Brand: HARLEY-DAVIDSON
Agency: PROSCENIUM
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (B-TO-B)
Year: 2014
This “non-meeting” meeting featured a product reveal that motivated 1,200 U.S. dealership employees to understand the non-traditional customer base for the new Harley-Davidson Street 500 and Street…
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