Gourmet Food Truck Trend Gives Gap a Tasty Idea - Event Marketer

Gourmet Food Truck Trend Gives Gap a Tasty Idea

DB_Gap_2012 Book
Brand: GAP
Agency: A SQUARED GROUP
Year: 2012
The Pico de Gap campaign set out to tap into the heritage behind Gap’s 1969 denim line—and to play up the idea of “democratizing fashion.” To do it, Gap leveraged the gourmet food-truck trend with…
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