GoPro Gives Media Hands-on Access to its New Toys - Event Marketer

GoPro Gives Media Hands-on Access to its New Toys

db_ex-2017_best-press-event_ex_gopro-1
Brand: GOPRO
Agency: PEN&PUBLIC
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2017
For the launch of its HERO5 camera, Karma drone and new accessories and software solutions, GoPro went quid pro quo. Instead of communicating the features of its products through a static press event,…
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