GM Spruces up Dealers Meeting with Theme Nights - Event Marketer

GM Spruces up Dealers Meeting with Theme Nights

DB_Gold_GM - Chevrolet leaders_2003 Ex
Brand: GENERAL MOTORS
Agency: EXTRAORDINARY EVENTS
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2003
What do you do at an event when you don’t have a lot of cash? “You get clever,” says Extraordinary Events president Andrea Michaels. And that’s just what the agency did for a Chevrolet dealer…
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