GM Lets Consumers Test Drive Competitor Vehicles - Event Marketer

GM Lets Consumers Test Drive Competitor Vehicles

DB_EX_General Motors_2006 Ex
Brand: GENERAL MOTORS
Agency: EVENT SOLUTIONS INTERNATIONAL
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2006
General Motors’ latest installment of its AutoShow In Motion ride-and-drive increased consideration across the entire GM portfolio by 204 percent. The event, which allowed GM to display all of its North…
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