Glaceau Targets Millennials with Interactive Pop-up - Event Marketer

Glaceau Targets Millennials with Interactive Pop-up

DB_Silver_Glaceau - Vitamin Water_2010 Ex
Brand: GLACEAU
Agency: MKG
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2010
To create buzz for the launch of vitaminwater10, Glaceau’s pop-up in the NoHo area of New York City offered its 18- to 29-year-old target audience, as well as visitors to Manhattan, a taste of its beverage…
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