General Motors Builds Show Buzz with a Bold Slogan - Event Marketer

General Motors Builds Show Buzz with a Bold Slogan

DB_GeneralMotors_Ex 2008
Brand: GENERAL MOTORS
Agency: GM R*WORKS
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2008
At the Chicago Auto Show last year, General Motors’ goal was to generate leads, increase foot traffic and boost sales for its 313 dealers in the Chicago area and northwest Indiana. GM wanted to make…
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