GE Revs Discussions Among Thought Leaders - Event Marketer

GE Revs Discussions Among Thought Leaders

GE Minds + Machines
Brand: GE
Agency: MANIFOLD
Year: 2012

GE’s Minds + Machines conference brought together Fortune 500 executives, thought leaders, academics, journalists and top customers. But the real star of the one-day conference just might have been a 22,000-pound GEnx jet engine.

With the engine situated center stage, attendees were invited to explore the industrial venue of San Francisco’s Dogpatch Studios. The space fostered an intimate discussion around the Industrial Internet—the open, global network that connects machines, people and data to transform the way the world builds, powers, moves and cures. The meeting featured keynotes and panel discussions by GE ceo Jeff Immelt, Andreessen Horowitz cofounder Marc Andreessen, Wired editor Chris Anderson and others, as well as snacks, lunch and breakout sessions. Between sessions attendees could walk up and examine the engine.

More than 300 attended the event, which generated positive media coverage from Bloomberg, Business Week, Forbes, ZDNet, GigaOM and others, and provided a unique setting for GE customers to engage in the Industrial Internet.

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