Gatorade Tour Closes the Retail Loop at Walmart - Event Marketer

Gatorade Tour Closes the Retail Loop at Walmart

DB_EX_Gatorade_2014 Ex
Brand: GATORADE PEPSI
Agency: PGW EXPERIENCE
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2014
Gatorade’s strategy enabled it to have repeat interactions with the consumers on-site. The brand engaged consumers outside the store, sent them directly to the product in-store, incentivized purchase…
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