Gap 'Bratenders' Put Consumers at Ease - Event Marketer

Gap ‘Bratenders’ Put Consumers at Ease

DB_EX_Gap_2006 Ex
Brand: GAP
Agency: A SQUARED GROUP
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2006
GapBody set out to talk to women ages 18 to 35 about something they don’t like to discuss at home—let alone in the middle of a shopping mall—their bras. “Because it’s odd for someone to talk…
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