Ford Test Drives a Targeted Facebook Strategy - Event Marketer

Ford Test Drives a Targeted Facebook Strategy

DB_Ford_2014 ETA
Brand: FORD
Agency: FLASH POINT COMMUNICATIONS TEAM DETROIT
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF FACEBOOK
Year: 2014
Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand.…
Back to EventMarketer.com

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |