Ford Test Drives a Targeted Facebook Strategy - Event Marketer

Ford Test Drives a Targeted Facebook Strategy

DB_Ford_2014 ETA
Brand: FORD
Agency: FLASH POINT COMMUNICATIONS TEAM DETROIT
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF FACEBOOK
Year: 2014
Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand.…
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