Ford Targets Younger Demo With Crowdsourced News Show - Event Marketer

Ford Targets Younger Demo With Crowdsourced News Show

EDTA 2016_SocMedia_Ford1
Brand: FORD
Agency: IMAGINATION
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF SOCIAL MEDIA
Year: 2016
Brands are increasingly expected to have an authentic conversation with their customers. Ford Social Square, a crowdsourced news magazine show, revved up conversation at auto shows with Gen Y and Gen Z…
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