Ford Rolls out Interactive TV Series to Build Social Presence - Event Marketer

Ford Rolls out Interactive TV Series to Build Social Presence

Ford Escape Routes NBC
Brand: FORD
Agency: TEAM DETROIT
Year: 2012
It was the first-ever reality show created by an advertiser, driven by consumers and broadcast on network TV. Ford’s “Escape Routes” was a six-part televised series of “Amazing Race”-style…
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