Ford Puts Fiestas in the Hands of Tweeting Trendsetters - Event Marketer

Ford Puts Fiestas in the Hands of Tweeting Trendsetters

DB_Ex_Ford Fiesta_2010 Ex
Brand: FORD
Agency: ACTION MARKETING GROUP JWT TEAM DETROIT UNDERCURRENT
Year: 2010
Ford’s Fiesta Movement put 100 young trendsetters behind the wheels of 100 Fiestas for six months. As part of a social media initiative, they received gas and insurance, test drove and “lived” with…
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