For Swisspers, a Provocative Campaign with Lasting Results - Event Marketer

For Swisspers, a Provocative Campaign with Lasting Results

Swisspers Sleep Naked Campaign
Brand: SWISSPERS
Agency: MARCUS THOMAS
Year: 2013
Many a brand has used a provocative word or two to get a quick burst of attention. Sex sells, after all. But most campaigns fizzle out after the initial shock factor wears off. Swisspers, a brand of cotton…
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