Fidelity Entices Baby Boomers with McCartney Tour - Event Marketer

Fidelity Entices Baby Boomers with McCartney Tour

DB_EX_Fidelity Investments_2006 Ex
Brand: FIDELITY INVESTMENTS
Agency: ARNOLD WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2006
Fidelity’s link with, arguably, the baby boomer icon was the foundation of what became unquestionably one of the most successful entertainment sponsorships in recent memory. When it was over, the company’s…
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