Fiat Drives Home its Style Message with SoHo Gallery - Event Marketer

Fiat Drives Home its Style Message with SoHo Gallery

DB_Fiat_2012 Book
Brand: FIAT
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2012
Looking to make an impression in a venue with a little more inherent style than the convention centers that host auto shows, Fiat decided to take its 500 Cabriolet to the streets of SoHo. The automaker…
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