FedEx Open House Takes NFL Sponsorship Local - Event Marketer

FedEx Open House Takes NFL Sponsorship Local

DB_EX_FedEx_2005 Ex
Brand: FEDEX
Agency: VELOCITY SPORTS & ENTERTAINMENT
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2005
FedEx became an NFL sponsor in 2000, and the delivery service has been successfully identifying ways to weave its positioning and brand messages through football ever since. But a few years into the partnership,…
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