Express Lets Consumers Strut their Stuff - Event Marketer

Express Lets Consumers Strut their Stuff

DB_Express_2012 Book
Brand: EXPRESS
Agency: MKG
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2012
To build buzz leading up to a New York City fashion show that would highlight its holiday styles, apparel retailer Express set up a catwalk in the middle of Times Square, letting consumers strut their…
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