Evian's US Open Tennis Activation Creates a Racket on Instagram - Event Marketer

Evian’s US Open Tennis Activation Creates a Racket on Instagram

Evian Instagram U.S. Open
Brand: EVIAN
Agency: MKG
Year: 2012
Sports sponsorship activations can be limited by the square footage of a stadium or arena. But social media enables brands’ investments to soar way beyond the fences. To shake up its 27-year sponsorship…
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