Esurance's SXSW Glove Box Delivers the Cool Factor - Event Marketer

Esurance’s SXSW Glove Box Delivers the Cool Factor

DB_Esurance_2013 ETA
Brand: ESURANCE
Agency: GMR MARKETING
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2013
Nike at a marathon. Coke at a county fair. Intel at an electronics show. These kinds of endemic sponsorship stories all make sense to us, and to the attendees who frequent the events. But how do you make…
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