Electronic Arts Visits Malls to Connect with Families - Event Marketer

Electronic Arts Visits Malls to Connect with Families

DB_EA_Retail_Book1
Brand: ELECTRONIC ARTS (EA)
Agency: THE CIRCLE AGENCY
Year: 2010
For EA’s Xmas Experience Tour, the name of the game was sales. The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and…
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