DirecTV Trains Employees Via 'Edutainment' Pods - Event Marketer

DirecTV Trains Employees Via ‘Edutainment’ Pods

DB_Gold_DirecTV_2010 Ex
Brand: DIRECTV
Agency: IMG LIVE
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2010
Last summer, DirecTV set out to drive new sports and premium package upgrades while maintaining current premium subscribers. Its secret weapon of choice? Its own customer service agents—the front line…
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