Diageo's Tequila Education Initiative Takes Flight - Event Marketer

Diageo’s Tequila Education Initiative Takes Flight

Cuervo Flight ClubPhoto by Eric MaxenJune 6, 2005Sound Bar
Brand: DIAGEO
Agency: U.S. CONCEPTS
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2006
Bartenders and nightclub managers know cool. So creating an event exciting and interesting enough to get them to give up their night off could have been a daunting challenge. That’s why Diageo went…
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