Dew's Mobile Tour Evokes its Tennessee Roots - Event Marketer

Dew’s Mobile Tour Evokes its Tennessee Roots

2016 Ex_EX_Sampling_Pepsi1
Brand: PEPSI
Agency: MOTIVE
Awards: EX AWARDS — BEST SAMPLING CAMPAIGN
Year: 2016
Mountain Dew took a cruise down memory lane with a sampling tour that paid homage to its Tennessee roots. With the help of three Rat Rod-style sampling vehicles, the brand made stops along the historic…
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