Dew and Doritos Turn Expo into Giant Game Board - Event Marketer

Dew and Doritos Turn Expo into Giant Game Board

DB_EX_Pepsi PAX_2014 Ex
Brand: DORITOS MOUNTAIN DEW PEPSI
Agency: MOTIVE
Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN
Year: 2014
Mountain Dew and Doritos gave attendees a new way to look at the typical expo experience by turning the Seattle Convention Center into a game board consumers could explore throughout the weekend with opportunities…
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