DaimlerChrylser Ride-and-Drive Features Barcode Tech - Event Marketer

DaimlerChrylser Ride-and-Drive Features Barcode Tech

DB_EX_DaimlerChrysler_2003 Ex
Brand: DAIMLERCHRYSLER
Agency: BBDO DETROIT
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2003
Advertising can only get you so far, and DaimlerChrysler has learned that to make a sale, it needs to put tushes in car seats.  To make that happen, the auto maker created a free consumer test drive…
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