Crystal Light's Truck Puts the Dazzle in Diet Drinks - Event Marketer

Crystal Light’s Truck Puts the Dazzle in Diet Drinks

DB_CrystalLight_2008 Ex
Brand: CRYSTAL LIGHT KRAFT
Agency: CRAFTSMEN INDUSTRIES PIERCE
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2008
Crystal Light had a reputation for being just a dieter’s drink, so to spark a major shift in consumer perception the brand launched its first-ever mobile tour. At the heart of the initiative was a small…
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