Coty Woos Shoppers with Interactive Makeup Stations - Event Marketer

Coty Woos Shoppers with Interactive Makeup Stations

DB_EX_Coty_2003 Ex
Brand: COTY
Agency: US CONCEPTS
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2003
When fragrance and bath product manufacturer Coty broke into cosmetics with Rimmel, a Walmart-only cosmetics line of 300 SKUs, the U.K.-based company’s marketing department faced the oldest line in the…
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