Consumers Chill at Nike's Immersive Glacial Event - Event Marketer

Consumers Chill at Nike’s Immersive Glacial Event

DB_Nike_Cold3_2015
Brand: NIKE
Agency: TEAM EPIPHANY
Awards: EXPERIENCE DESIGN AWARDS — BEST CONSUMER EVENT EXHIBIT/ENVIRONMENT
Year: 2015
It may have been 90 degrees in Manhattan, but Nike’s September launch of its Cold Weather Collection and Therma-Sphere Max gear at SIR Stage 37 was ice-cold. To transform the way consumers think about…
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