Coke Unites Soccer Fans with a Photomosaic - Event Marketer

Coke Unites Soccer Fans with a Photomosaic

2014 FIFA World Cup Brazil Opening Ceremony
Brand: COCA-COLA
Agency: IGNITION
Awards: EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-C)
Year: 2014
It’s a custom in soccer to present flags on the field or in the stands, typically representative of the teams or nations about to play. As an official sponsor of the FIFA World Cup, Coca-Cola’s marketing…
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