Coke Leverages Baseball to Connect with Latinos - Event Marketer

Coke Leverages Baseball to Connect with Latinos

DB_EX_Coke_2003 Ex
Brand: COCA-COLA
Agency: DRAFT
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2003
To activate its Los Angeles Dodgers sponsorship and connect with L.A.’s Hispanic community, Coca-Cola Co. put together an experiential program that tied into the emotion of the team, the city and the…
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