Teen Viewing Parties Amp Up Coke Music Sponsorship - Event Marketer

Teen Viewing Parties Amp Up Coke Music Sponsorship

DB_Coke Music_2012 Book
Brand: COCA-COLA
Agency: CPC INTERSECT
Awards: EX AWARDS — BEST BUZZ MARKETING/INFLUENCER PROGRAM
Year: 2012
Coca-Cola marketers knew they had to do more than traditional advertising to connect with the 13- to 18-year-old core audience of the American Music Awards, which the soft drink sponsors. The Coca-Cola…
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