Coca-Cola Targets Hispanic Youth with Soccer Tourneys - Event Marketer

Coca-Cola Targets Hispanic Youth with Soccer Tourneys

DB_CokeSoccer_2004 Ex
Brand: COCA-COLA
Agency: RELAY SPONSORSHIP & EVENT MARKETING
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2004
The Copa Coca-Cola program debuted in Mexico in 1998 as a youth soccer tournament for teens living in 150 small towns. Popularity surged, and the program was expanded to other countries. The U.S. Copa…
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