Coca-Cola Happiness Ambassadors Engage Canadian Teens - Event Marketer

Coca-Cola Happiness Ambassadors Engage Canadian Teens

DB_Gold_Coke_2014 Ex
Brand: COCA-COLA
Agency: MOSAIC
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2014
It’s time for Coca-Cola to recruit the next generation of Canadian Coke drinkers, and the way in was last year’s Open Happiness campaign. The mission was to build brand strength through inspiring uplifting…
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