Coca-Cola Blends Sports, Music and Crowdsourcing at Olympics - Event Marketer

Coca-Cola Blends Sports, Music and Crowdsourcing at Olympics

Coca-Cola 2012 Olympics
Brand: COCA-COLA
Agency: IGNITION
Year: 2012
Coke’s activation of the 2012 Summer Olympics in London was a global campaign that began with live crowdsourcing, continued with one of the biggest-ever customized music tie-ins and became one of the…
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