Citi's Billboard Awards Sponsorship Hits a High Note - Event Marketer

Citi’s Billboard Awards Sponsorship Hits a High Note

DB_Citi_2015 Ex
Brand: CITI
Agency: MAC PRESENTS
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2015
Credit cards offer all sorts of perks, but the challenge for credit card brands is communicating those benefits to potential new cardmembers and existing cardmembers, alike. To promote its ThankYou card…
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