Chrysler Activates a Life-Size 'Snowdoku' Challenge - Event Marketer

Chrysler Activates a Life-Size ‘Snowdoku’ Challenge

CHRYSLER ASPEN SNOWDOKU
Brand: CHRYSLER
Agency: CLEAR!BLUE
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2008
Chrysler created serious buzz for its new Chrysler Aspen SUV with the Chrysler Aspen Snowdoku Challenge, which transformed the traditionally solitary game into a team sporting event played on a giant game…
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