CBS Whisks 1,000 Executives Away to the Super Bowl - Event Marketer

CBS Whisks 1,000 Executives Away to the Super Bowl

DB_CBS_Ex 2008
Brand: CBS
Agency: SPORTSMARK MANAGEMENT GROUP
Awards: EX AWARDS — BEST B-TO-B HOSPITALITY EVENT ELEMENT
Year: 2008
Last January, CBS packed up three private 737 jets and took 1,000 executives and advertisers on the ultimate dream trip—a weekend of sun, fun and football in Miami’s South Beach that went totally over…
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