Cadillac Aces the High-Impact Event with Golf Hybrid - Event Marketer

Cadillac Aces the High-Impact Event with Golf Hybrid

DB_Cadillac Golf_2012 Book
Brand: CADILLAC
Agency: INTERSPORT R*WORKS
Year: 2011
Building on a burgeoning experiential marketing trend, Cadillac is perfecting the art of using event marketing simultaneously for acquisition and retention. Case in point: Its Golf Innovation Clinics.…
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