Burger King Stuffs Consumer Wallets with Big Bucks - Event Marketer

Burger King Stuffs Consumer Wallets with Big Bucks

DB_BurgerKing_Book1
Brand: BURGER KING
Agency: LEGACY MARKETING PARTNERS
Year: 2008
At a time when consumers are munching more peanut butter than porterhouse, what better way to engage them than by putting some greenbacks in their pockets? That’s exactly what Burger King did in the…
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