Burger King Puts Families First with BK FamFests - Event Marketer

Burger King Puts Families First with BK FamFests

DB_Ex_Burger King_2010 Ex
Brand: BURGER KING
Agency: ABSOLUTE PRODUCTION SERVICES LEGACY MARKETING PARTNERS
Year: 2009
What better way to connect with consumers than to treat them like family? And that’s just what Burger King did via BK FamFest, a six-city festival that traveled to public parks in top African-American…
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