Buena Vista Immerses Press in 'Lost'-Themed Event - Event Marketer

Buena Vista Immerses Press in ‘Lost’-Themed Event

DB_EX_Buena Vista_2006 Ex
Brand: BUENA VISTA
Agency: PARADIGM SHIFT WORLDWIDE
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2006
ABC’s “Lost” is doing a pretty good job of generating hype on its own. But when Buena Vista Home Entertainment was nearing the launch of the series’ first-season DVD, it was clear that no ordinary…
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