Budweiser Draws Millennials With 'Zombie Apocalypse' - Event Marketer

Budweiser Draws Millennials With ‘Zombie Apocalypse’

DB_Budweiser_Millennial_EX 2017
Brand: ANHEUSER-BUSCH
Agency: MOTIVE
Awards: EX AWARDS — BEST MILLENNIAL CAMPAIGN
Year: 2017
In an effort to boost positive sentiment among 24- to 35-year-olds who typically drink craft beer, Budweiser activated a series of Denver-based events that treated millennials to an entirely new take on…
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