Bud Light’s Whatever, USA Offers Millennial Appeal - Event Marketer

Bud Light’s Whatever, USA Offers Millennial Appeal

ex2015_production_anheuser
Brand: ANHEUSER-BUSCH
Agency: MOSAIC
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2015
In a campaign that will one day end up in textbooks, Bud Light took the Super Bowl launch of its #UpForWhatever ad campaign and brought it to life—literally—to forge a deeper connection with Millennials,…
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