Bud Light Partnership Puts Music Fans First - Event Marketer

Bud Light Partnership Puts Music Fans First

DB_EX_Anheuser Busch_2014 Ex
Brand: ANHEUSER-BUSCH
Agency: LIVE NATION
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2014
Bud Light and Live Nation partnered to produce a pioneering event that brought the power of live music and the fun of tipping back a Bud Light to fans in all 50 states on a single day, creating a “first”…
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