Brooks Sports Ties Exhibit Experiences with Data - Event Marketer

Brooks Sports Ties Exhibit Experiences with Data

DB_Brooks2_2013 ETA
Brand: BROOKS SPORTS
Agency: 5CELSIUS
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF TECHNOLOGY FOR DATA-COLLECTION AND/OR MEASUREMENT
Year: 2013
Brands have mastered the art of collecting baseline data such as email, phone numbers and minor demographic information from consumers visiting an experience. At this year’s Rock ‘n’ Roll Running…
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