BMW Reveals MINI Clubman in Historic Berlin Locations - Event Marketer

BMW Reveals MINI Clubman in Historic Berlin Locations

DB_MiniCooper_Ex 2008
Brand: BMW
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2008
BMW wanted the launch of the MINI Clubman to be as spectacular as the car itself. So when 3,300 BMW dealers, importers and sales staff came to Berlin in waves of 210 people per day for the unveiling, they…
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