BMW Pop-Up Features Digital Tools and Simple Design - Event Marketer

BMW Pop-Up Features Digital Tools and Simple Design

DB_BMW_2015 Ex
Brand: BMW
Agency: SET
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2015
Shoppers passing by BMW’s i8 pop-up store in California’s South Coast Plaza last year could easily have mistaken the shop for an Apple store. The cool, clean and highly digitized shop was reminiscent…
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