BMW Celebrates 100 Years With Broadway-Style Event - Event Marketer

BMW Celebrates 100 Years With Broadway-Style Event

DB_Ex 2017_B2B Production_EX_BMW 2
Brand: BMW
Agency: VOK DAMS
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2017
How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on…
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